Made of stacked copies of the New York Times, New York's first stand alone Aesop store designed by Tacklebox doesn't disappoint. The subtle striations of the stacked paper edges are seriously rocking my world. It's impressive and spectacular without being ostentatious. It's yet another example of the brand's commitment to innovative, ethical design.
On a side note, I bought Aesop deodorant recently (I hope that's not an over share). It makes me feel like I'm hanging out at a day spa all day. Amazing. Get some. You won't regret it.
Woah. I think I'm turning into an all-round Aesop groupie. Aesop's branding team are definitely onto something. In fact, they've already opened a second NY store which you can view here.
Store images photographed by Gianluca Fellini for Aesop via Refinery 29.
Bottom two images of work in the studio via Tacklebox's blog.